Frequently Asked Questions
How often should I post?
Consistency is key, but quality trumps quantity. If you can maintain high production value and strong retention, posting once a week is highly effective. Do not post sub-par content just to hit a schedule.
Are shorts ruining long-form channels?
No, but they serve different purposes. Shorts are great for top-of-funnel discovery, while long-form builds deep connection and drives higher revenue. The algorithm now does a better job of bridging the two.
What is a "good" Click-Through Rate (CTR)?
This varies wildly by niche. Generally, 4-6% is average. Anything above 8% on a video with broad appeal is exceptional. Remember, as a video gets pushed to a wider, colder audience, the CTR will naturally drop.
Does subscriber count still matter?
Less than it used to. YouTube serves content based on user history and immediate interest, not just subscription status. A channel with 10k subs can easily get 1M views if the metrics are right.
Should I delete old, underperforming videos?
Generally, no. Old videos don't harm your channel's current standing, and they might catch a search wave later. The only exception is if the video is off-topic for your current niche or violates guidelines.